Welcome To Izekor Anthony's Blog

Image credit:  Shutterstock In business, good decision making is critical to the bottom line. The challenge for every business professional, however, is that decisions of consequence summon  fear . But fear, although overwhelmingly characterized as a negative experience, is not all bad. When positioned as an adversary, fear frustrates progress. Yet, when recognized as an ally, it can offer incredible insight. Here’s the thing: How you decide to navigate fear will affect your success in business. Why not make it a powerful weapon in your arsenal? Position fear as your ally and capture these three levels of insight: 1. Heightened awareness. It’s true that the devil is in the details. But people often miss them. Distractions are everywhere. In the midst of chaos and confusion, however, fear sends this powerful message: Pay closer attention. If you submit, you are rewarded with new avenues of perception. With an expanded vision of what’s possib...

Imagine  you are launching an innovative washing machine business; your revolutionary washing machines are small enough that even renters can easily utilize your product. Since renters are not accustomed to investing in their homes, you have the tough job of convincing young consumers to make the splurge on your expensive appliance.  What do you do? While data and specs will be an important part of your consumer education process,  stories are much more likely to get attention and build an emotional connection between consumer and product . Stories will help you close more deals, and grow your business.  Tell stories. If you don’t know where to start, keep it simple.  Look through articles and pictures that relate to your industry as well as your customers’ needs until something catches your attention; use that piece of inspiration to spark a fictional story, or to remind you of a real experience that could be...

DocuSign, one of San Francisco’s leading tech companies, offers an array of products and services that drive business transactions for its more than 85 million users worldwide. The former start-up e-signature company is now a major provider of cloud-based document transaction management platforms that allow instant access and interaction, anytime, anywhere. DocuSign currently assists almost a quarter of a million businesses in achieving their goals for greater operational efficiency. Much research has shown that business professionals who create a set of conscious, well-thought-out goals for themselves and their companies are more likely to achieve long-term success. Companies that fail to innovate through setting and following through on defined goals tend to languish while their competition pulls ahead. Here are a few pointers that many experienced entrepreneurs have cited: 1.   Be SMART in defining your goals. SMART goals are  S pecific,  M easura...

A vow to improve your financial state is the sort of grandiose statement that usually accompanies New Year’s resolutions. Fortunately, however, actually achieving this goal could be among the most tangible objectives on this year’s list. Improve your financial life  today  by taking action on one of the following: Educate yourself. Do you know what an IRA is? What is the sales tax rate in your state? How often do you expect bank statements; do you know what all of the terms on your statement mean? You can’t make sound financial decisions if you don’t know anything about finances, so take the time to pick up the phone and call your bank, grab a book from the library or spend some time online regularly furthering your financial education. Save. Finish this sentence: “A penny _____ is a penny earned.” You guessed it: saved! A penny saved is a penny earned, that goes toward your grocery bill, to fund a trip, put gas in your car, or provide for a child. Pennies...

Location-finding apps and business directory apps make life easier when you are on the road. Not only can you find what you need but you can also help customers find you by showing them the location of your business Foursquare This app uses global positioning data so businesses can share information about their location. By registering, you can make people aware of your business when they are in your area. You can also give them incentives through special offers and ask them to review your service. Yell.com With the mobile app for Yell you can search for businesses, call them with a single tap, get directions and save business details to iPhone contacts. Plus there’s the ability to find businesses within your vicinity, thanks to the iPhone’s GPS. Trip Advisor TripAdvisor offers  apps for smartphones and tablets  with access to reviews and information about everything from B&Bs to cafes and tourist attractions and its Near Me Now function allows customers ...

“How do I get more clients?” It’s the question every consultant asks. Why? Because clients are the  lifeblood  of any consulting business. Without clients, you can’t keep the lights on. Without clients, you can’t make payroll. Without clients, you can’t grow. So how do you get more clients? There’s certainly no silver bullet. I wish I could write a blog post and say do “X” and you’ll have clients knocking down your door today, and for years to come. Instead, getting new clients takes time, energy, and lots of effort. To get a steady pipeline of clients, you have to invest time into building relationships, networking, and marketing your consultancy. In this post, I’ve covered 33 strategies you can use to get new clients. You may be familiar with some of these at a glance, but read through because I’ve included helpful advice, resources, and tools for each. 1. Ask for referrals, don’t wait for them Okay, okay, I know…referrals are...